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16 Bit
Information coded in 16 bit (2 byte) can take 216 = 65536 different values (0 to 65535); in 16-bitgreyscale each pixel can show 65536 shades of grey.
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24 Bit RGB
In 24-bit-RGB 8 bits are assigned to each of the components red, green and blue of the pixel. The colour of each pixel can be coded on 16.7 million (or simply “millions of”) different levels.
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32 Bit CMYK
In 32-bit-CMYK, 8 bits are assigned to each of the components Cyan, Magenta, Yellow and Black of the pixel. The colour of each pixel can be coded on 4.3 billion different levels (which does not mean 4.3 billion different colours can be shown); indeed black is not a primary colour.
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4-Colour
A printing process that uses black (K) in addition to the primary colours (CMY).
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6-Colour
A printing process that uses black (K), light cyan (Lc) and light magenta (Lm) in addition to the primary colours (CMY).
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8 Bit
Information coded in 8 bit (1 byte) can take 28 = 256 different values (0 to 255); in 8-bit-colour each pixel can show 256 colours or shades of grey.
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Accelerated Weathering
Laboratory test designed to simulate and accelerate the destructive action of natural weathering on inks and media. Includes exposure to artificially produced components of natural weather such as UV light, temperature variations and water spray, which are repeated in cycles at defined intervals.
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Additive Colours
Red, green and blue; also called additive primary colours. When red, green and blue light comes together in equal proportions, the result is white light.
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Airbrush Printer
A large, heavy digital printer for printing directly onto billboards, large banners, mesh etc. that uses compressed air to drive ink through the printheads.
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Aliasing
The stair-stepped pattern in a bitmap image when the resolution is too low for the size of the output, also called “jaggies”.
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Anti-aliasing
The smoothing of the rough edge pattern by averaging and blending of the boundaries andincreasing the resolution.
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Anti-graffiti
Laminate with a hard smooth surface to facilitate removal of paints and marker inks.
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Aqueous Inks
Water based inks are inks that use water as a carrier for the dyes or pigments as colorants.
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Aspect Ratio
The relation of height to width of a picture.
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Backlit
Semi-translucent polyester film, coated for inkjet printing, for use in light boxes.
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Banding
Break up of graduated colours into larger blocks (bands) of single colour instead of a smooth transition, caused by insufficient colour ranges (less than 24-bit colour).
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Basis Weight
Weight of a media determined by the weight in pounds (lbs) of 500 basic size sheets (1 ream) or weight in gram of 1 square metre (g/m²).
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BAT (Bon à tirer)
The final proof accepted by the end-user that is used as the standard for comparing printouts. Normally printers require a signed BAT before production printing to confirm an order.
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Binder
Non-volatile ingredient of an ink that binds the pigments together to form the ink film, and bonds that film to the media to which it is applied.
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Bitmap
An image made up of individual pixels (rather than vector coordinates), developed by Microsoft. The file extension is .bmp.
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Black
Absence of light or no light reflected, apparent colour when an object absorbs all wavelengths of light rather than reflecting some.
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Bleeding
Spreading of ink into the paper or on the surface causing diffusion of the surroundings of shapesand indistinct edges.
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Block-out
Banner substrate or self-adhesive film that is totally opaque and does not let any light pass.
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Blooming
Over-exposure in digital devices that results in loss of detail and distortion at colour boundaries.
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Brightness
Lightness value of a pixel ranging from 0 (black) to 255 (white). Also the light reflectivity of a printing media where different brightness levels change the appearance of colours and thus require adjustments in calibration.
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Bubble Jet
Thermal inkjet printing systems associated with low cost desktop printers. The term is also used by Canon to describe thermal inkjet.
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Calibration
Optimising settings for a printer/ink/media combination to known specifications, in order to achieve accurate and consistent reproduction of the final print.
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Caliper
Total thickness of a film or paper measured in µm (micron = thousandth of one millimetre) or mil (thousandth of an inch).
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Carrier
Liquid substance in which ink pigments are suspended or dyes are dissolved. The carrier can be aqueous, solvent or eco-solvent and evaporates after printing.
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Characterisation
Description of the colorimetric response of a digital device through the creation of an ICC profile.
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Chrominance
Signal that describes hue and saturation, difference between 2 colours of equal brightness.
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CIE
Commission International de l’Eclairage, an international organisation that developed colour definition standards, endorsed by Adobe Systems.
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CLUT
Colour Look Up Table, a correspondence chart for converting colours from one device to another, such as from RGB (on screen) to CMYK (to be printed), compensating for the output characteristics of each device.
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CMS
Colour Management System, a software/hardware set up that creates colour profiles to describe and correct colour representation in a chain of devices to ensure predictable, accurate colour reproduction.
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CMYK
Subtractive colour coding system used in inkjet printers for combining primary colours (Cyan, Magenta, Yellow and Black) to produce a full colour image.
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Coating
Inkjet receptive layer on a film or paper that fixes inks.
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Cockle
Puckering or warping of an image after printing due to uneven surface, excessive humidity or oversaturation of ink.
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Cold Lamination
Application of a clear self-adhesive film (PVC or polyester) to protect a print or other substrate. May contain UV-filters and uses pressure sensitive adhesives. Cold lamination is appropriate when heat would adversely affect the substrate. The surface finish of the lamination film will determine the appearance of the print: gloss film for crisp colours, satin for a silky shine, matt for non-reflective applications. Prints must be completely dry before lamination.
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Colorants
Substances such as dyes and pigments that make up the colours in inks.
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Colorimeter
Optical device that measures colour values of reflected or emitted light by filtering into red, green and blue.
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ColorSync
System extensions (CMS) developed by Apple Computer that manage the colour description of different devices working together.
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Colour Gamut
The range of colours that can be reproduced by a digital device.
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Colour Management
Coordination and control of colour representation in a chain of input, display and output devices.
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Colour Profile
See ’ICC Profile’.
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Colour Separation
Process of creating separate patterns of films for each colour component (one for each of cyan, yellow, magenta and black) for printing.
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Continuous Inkjet
Process where ink is forced through a printing nozzle at a steady flow. The droplets are electrically charged and either directed onto a substrate or deflected away into a collection system.
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Contour Cutting
Cutting around outlines of a printed image on a self-adhesive media with a printer capable of ’print-and-cut’.
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Contrast
A measure of the ratio of brightness between the lightest and the darkest areas in an image.
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Cropping
A process whereby a portion of an image is removed, usually from the outside of the image, to eliminate unwanted areas.
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Curl
Bending that occurs spontaneously at the edges of a media when laid on a flat surface. May be caused by atmospheric humidity or by over-saturation with ink.
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Cyan
The “blue” colour in 4-colour CMYK printing which is commonly know as process cyan.
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Densitometer
Device used to measure the percentage rate of light that is reflected or transmitted by the surface of a substrate thus indicating the absorption rate.
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Die-Cutting
A term used to describe the use of a sharp, formed piece of metal to cut out shapes in a substrate.
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Dielectric Media
Specially treated substrates that hold an electric charge for printing on an electrostatic printer.
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Digital Printer
Any printer capable of transforming digital data files into material copies. The most common printing technologies are thermal inkjet, piezoelectric inkjet, thermal transfer, electrostatic, offset and laser.
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Dimensional Stability
The ability of vinyl or paper to retain its original dimensions under stress or changes in moisture or temperature.
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Dithering
Method for simulating shades of grey of colour by only limited number and by varying size and shape of pixels.
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Dmax
Highest density one can reach for a substrate on a printing system (printer and ink). Values higher than Dmax do not show on the image.
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Dmin
Lowest density one can reach for a substrate on a printing system (printer and ink), normally white. Values lower than Dmin do not show on the image.
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Dot
Smallest single ink mark or spot on the printing substrate.
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DPI
Dots per inch; a measure to describe the resolution as the number of separate dots printed along one linear inch. Sometimes incorrectly used as the unit of the resolution of a digital picture (number of pixel per inch).
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Driver
An extension file of a computer system controlling an external device such as a printer.
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Drop
Small packet of ink ejected by a print head before it hits the substrate.
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Drop on Demand (DOD)
Inkjet printing process where discrete droplets are expelled through a nozzle.
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Drying Time
Time required for a print to become touch dry.
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Dye Inks
Organic colorants in inks; dyes have the ability to completely dissolve in a liquid (as opposed to pigments which are insoluble); dyes are bright and have a higher saturation but are less stable over time; mainly used for indoor applications.
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Dye Sublimation
Colour printing technology in which the images are printed in reverse on a carrier and then transferred to the final substrate; heat or pressure activated.
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Eco-solvent Inks
Inks that contain weaker and less solvents than pure solvent inks. In addition, they are cheaper but not necessarily more environment-friendly than pure solvent inks. Mutoh says their Eco-Solvent Plus ink is a solvent-based ink, not containing any dangerous solvents nor spreading any VOCs (volatile organic compounds) into the environment. Roland makes a similar claim for their Sol Ink. Eco-solve. Printers with heaters aid ink drying.
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EPS
Encapsulated Postscript; graphic file format that includes 2 images, a resolution independent description of the page layout and content, and a low resolution bitmap picture used to preview the high resolution image; developed by Adobe Systems.
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Fading
Reduction of colour density over time mostly due to exposure to UV rays, environmental pollutants and abrasion by dust. Magenta and yellow fade faster than black, which is very stable. Lamination with a UV filter will considerably slow down the process.
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Feathering
The spreading of ink into a non-printed area due to the capillary action of the fibres of the substrate causing blurred images.
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Filler
Material such as chalk or clay added to an ink to increase opacity.
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Floor Graphics
Digital images applied on floors protected by a tough grained laminate.
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Foil
Wax-based or resin-based colour ribbon for thermal-transfer printing; the thin plastic film travels over heated print head and is placed on a substrate by a combination of heat and pressure from the print head.
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Food Grade
Inks that comply with laws and regulations for use on food packaging or marking of food products
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Foot
Unit of length, 12 inches; 1ft = 30.48cm.
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Full Bleed
Printed picture or background that extends to the final trim edge of the stock.
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GA Ink
Dye ink with wide colour gamut for graphic art applications made by Encad.
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Gamma
Measure of the extent of how compressed or expanded the dark and light shades become in an image.
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Gamut
The range of colours that can be reproduced by a printer.
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GCR
Grey Component Replacement; colour separating process that replaces the black obtained through portions of cyan, magenta and yellow by true black; this achieves more economical ink consumption and avoids the risk of ink quantities not being absorbed by the substrate. In addition this allows a better neutralisation of the grey tones and achieves a higher Dmax.
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GIF
Graphic Interchange Format; a graphic file format that allows exchange of image files across platforms; developed by CompuServe.
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Gloss
Property of a smooth surface with a shiny appearance; different gloss levels are measured as the percentage of light refracted from a surface at certain angle.
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GO Ink
Pigmented outdoor ink with high durability and UV-resistance made by Encad.
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Grammage
See ’Basis Weight’.
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Grey Balance
Amount of cyan, magenta and yellow required to obtain a neutral grey.
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Greyscale
Range of neutral colours; at 8 bit a file can have 256 levels of grey (including black and white).
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GX Ink
Archival dye ink with high UV-resistance made by Encad.
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Halftone
Process using a series of dots of various sizes within a fixed grid to simulate shades of grade.
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Halo
Lightening of black ink when it is printed near another colour.
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Head Crash
Accidental contact of an inkjet nozzle or the complete head with a substrate during printing.
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Hexachrome
A colour matching system that allows the combination of 6 colours (CMYK, orange and green) in order to reproduce a larger gamut of colours; developed by Pantone Inc.
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Hi-Fi
6-colour printing used to obtain a more subtle rendition of light tones beyond that of traditional 4-colour processes by adding light cyan and light magenta.
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Hi-Fi Jet
Range of piezo inkjet printers made by Roland DG.
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Hot Lamination
Application of a clear layer to protect a print or other substrate; may contain UV-filters; uses heat to activate the adhesive and thus cannot be used on heat sensitive substrates. Prints must be completely dry before lamination to avoid bubbles due to trapped moisture.
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HSV
Hue, Saturation and Value; a colour model in which colour is described in terms of chromatic colour, its intensity and its variation from light to dark.
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Hue
One of the components of colour represented by angle of a 360° colour wheel.
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Humectant
Soluble component of inkjet inks that is used to preserve the moisture content of the inks.
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ICC
International Colour Consortium; group of companies standardising the format for colour profiles and cross platform colour management systems; includes Adobe, Agfa, Apple Computer, Microsoft amongst others.
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ICC Profile
Colour profile conforming to ICC specifications.
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Inch
Unit of length, one twelfth of a foot; 1in = 2.54cm.
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Ink
Ink is composed of a carrier (water or solvent), colorants (pigments or dyes) and a binder (to fix the inks); may also contain alcohols.
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Inkjet
Printing process where ink is projected as dots onto a substrate in a pattern to form an image. The most common technologies are thermal inkjet that heats ink in the printhead to the boiling point and piezo-electric inkjet that applies an electric charge to a piezo-crystal which in turn changes its shape and thus expels the ink through the nozzles.
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Intensity
Degree of saturation or reflection of light.
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Interpolation
Process used to artificially increase or decrease the number of pixels of an image, thus improving apparent resolution.
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JPEG/JPG
Joint Photographers Expert Group; graphic file format that compresses full colour bitmap graphics to obtain smaller files; the process loses some information and thus slightly degrades the image quality.
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L*a*b*
Colour based on values of light (L), red-green (a) and yellow-blue (b).
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Laminate
Thin clear (transparent) plastic film applied to a media (vinyl, paper etc.) providing protection against humidity, abrasion and other wear; also enhances existing colour, providing a gloss, satin or matt surface appearance.
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Lamination
Process of bonding a laminate to a substrate by application of pressure and/or heat for protection or appearance.
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Large Format Printing
Printing on sheets larger than A3 or on rolls from 36in (914mm) wide.
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Lay Flat
Release liner that does not change when exposed to changes in humidity.
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Levels of Grey
Number of shades of grey between white and black.
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Light Fast
Property of an ink or colorant that retains its original colour on exposure to light under defined conditions.
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Light Magenta/Light Cyan
Modified forms of the corresponding primary colours; help to achieve a more subtle rendition of light tones and more natural looking continuous tone prints on 6 colour printers.
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Line Speed
Speed of a substrate as it passes in front of the inkjet printheads.
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Liquid Laminate
Clear coat applied to a printed surface as a protection against humidity and environmental aggression; can be applied with a brush, as a spray or in a laminator.
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Luminance
The brightness of an image.
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Luminosity
Brightness of a single colour.
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M1 Fire Rating
French standard for inflammability. M1 products are non-flammable, i.e. combustion is slow and without flames.
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Magenta
The purple-red colour in 4-colour CMYK printing which is often called process magenta.
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Media
Term used to describe printable materials – can be paper, vinyl, polyester, banner, canvas, fabric etc. supplied in rolls or sheets.
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Megapixels
Maximum total number of pixels of a device which is calculated by multiplying the number of pixels per row with the number of rows.
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Metre
Basic unit of length; 1m = 100cm.
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Micron (µm)
One thousandth of a millimetre (100µm = 3.9mil).
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Mild Solvent
See ’Eco-solvent Inks’.
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Millilitre
Liquid volume equivalent to one thousandth of a litre (1ml = 0.03381 fluid ounces).
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Millimetre
One thousandth of a metre.
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Mirror Image
Reversing an image to be looked at through a clear or backlit film, or for transfer prints that are applied backwards (on the side of the light source) onto the substrate.
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Moiré
Wavy pattern that occurs when colour separations are conflicting or overlapping.
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Monochrome
Term used to descibe printing in black on white substrate.
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Mottle
Uneven print density due to inaccurate dot placement in areas of solid colours.
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Nozzle
Tiny hole in the orifice plate of the print head from which the ink is expelled.
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Opacity
Percentage of resistance of light passing through a substrate; measurement for the capacity of underlying colours or images to show through a media.
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Opaque
Light blocking substrate where printing one side does not show through to the other.
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Optical Resolution
The maximum actual (true) resolution of a scanner without interpolation.
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Pantone
A standard colour-matching system, developed by Pantone Inc and used by printers and graphic designers for inks, papers and other materials. A PMS colour is a standard colour defined by percentage mixtures of different primary inks.
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Pass
Travel of a print head assembly over a substrate; one-pass printers use an assembly of several heads to deposit all colours in one run; multi-pass printers require a separate run for each colour.
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PDF
Portable Document Format; graphic file format, developed by Adobe Systems Inc., that allows distribution of unalterable documents with the original formatting including pictures and fonts across platforms.
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Perforation
Sequence of holes, evenly spaced or in regular patterns, along the edge of a media for use on sprocket fed printers.
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Permanent Adhesive
An adhesive that creates a permanent bond between a printing media and a substrate which is difficult to remove after application without leaving adhesive residue on the substrate.
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Photo Paper
Medium to heavy strength paper with a gloss, satin or matt inkjet receptive coating that is ideal for reproducing high resolution colour images.
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PICT
Graphic file format containing both vector and bitmap graphics up to 24 bit which is mainly used on Apple Macintosh computers.
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Piezo-electric
Printing technology that uses an electric charge on a piezo-electric crystal to control the flow of ink droplets through the nozzle. The piezo crystal expands and contracts and each time expels an ink droplet. Since the ink does not need to be boiled, as is the case on thermal heads, the piezo printers are more reliable. Also since there are no heating elements the print heads themselves need to be replaced less often. Epson, Mimaki, Mutoh and Roland manufacture piezo printers.
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Pinholes
Tiny round spots that are not covered by ink.
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Pixel
Stands for PICture ELement and describes the smallest discrete point of a bitmapped image.
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Pixelisation
Describes the effect that occurs when pixels of an image are enlarged to increase the picture size with a lower number of pixels per inch (PPI).
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POS
Point of Sale (POS) is the term which refers to advertising at the sales counter of retails shops and stores with direct customer exposure. Also sometimes referred to as POP (Point of Purchase).
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Postscript
A text based language used to describe how objects and text appear on a page that allows for proportional scaling. Developed by Adobe Systems.
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PPI
Pixels per inch - the number of pixels in a line of one inch. Used as an indicator for the resolution of an image. The higher the number pixels the greater the resolution.
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Pre-press
All processes performed on a printing order before it goes to the press to be printed: copy writing, page layout, scanning, artwork, colour proofing etc.
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Primary Colours
The set of colours that can be mixed to produce all the colours in a colour space; in additive systems they are red, green and blue, while in subtractive systems they are cyan, magenta, and yellow.
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Print Head
Component on inkjet printers that forms the ink droplets and drives them onto the substrate. It comprises inkfeed, transducer (thermal or piezo) and nozzle. A printer can have 64 or 128 nozzles that can expel ink simultaneously. The major print head manufacturers are Brother, Epson, Spectra and Xaar.
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Print Spooler
Holding area such as memory space or hard disk space where data files wait before they are sent to a printer.
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Print Spooler
Holding area such as memory space or hard disk space where data files wait before they are sent to a printer.
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Print Zone
This is the area of a media that the printer is capable of printing on, leaving unprinted blanks along the edge.
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Printer-cutter
An inkjet printer that also cuts contours. Roland and Summagraphics manufacture printer-cutters.
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Process Black
Black that is obtained by combining cyan, magenta, yellow and black.
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Process Colours
Ink colours that combine and thus reproduce any other colour. Normally cyan, magenta and yellow are used together with black.
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Profile
Settings of a colour management system that contain the colour reproduction characteristics of each device (scanner, printer etc).
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PVC
Polyvinyl Chloride commonly called vinyl. It is a soft thin plasticised film, mostly white or clear, available in a variety of surface finishes (gloss, satin, lustre, matt). For printing applications it is normally self-adhesive and available coated or uncoated and can also be supplied in clear versions.
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Queue
See ’Print Spooler’.
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Raster
Image made up of individual pixels.
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Reflective
Term used to describe the ability of a surface to effectively bounce back most or all of the wavelengths of incoming light.
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Removable Adhesive
This is a low tack adhesive that does not create a permanent bond between a printing media and a substrate. It remains easy to remove for a defined duration after application and does not leave any adhesive residue on the substrate.
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Render
The actual and final display of an image or print after transmission or transformation.
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Repellency
Ink does not adhere evenly to the media and tends to pearl off. This may be due to improper handling of the media (fingerprints) or when inks do not match the printing surface. It often occurs on substrates with a high gloss finish.
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Resampling
Changing the resolution of a picture file without changing its size.
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Resolution
Number of dots or pixels per linear unit of length (inch or millimetre).
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Reticulation
This describes the defect in which the ink recedes in certain areas due to incompatibility of the surface energy of ink and substrate.
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RGB
Additive colour coding system used for digital images for display on a monitor for combining primary colours (red, green and blue) to produce a full colour range. Before printing these colours they must first be translated into the CMYK system to maintain the colour replication of the printed image.
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RIP
Raster Image Processor; software/hardware combination that converts files containing text and images into data usable by a printer.
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Satin
Silky surface appearance.
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Saturation
A measurement of the purity of a colour.
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Scanner
A device that captures a digital image of a real object or picture; from an analogue picture the scanner produces a digital file.
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Scrim
Loosely woven polyester fabric coated or laminated with soft PVC; can be opaque (frontlit) or translucent (backlit).
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Secondary Colours
Colour obtained by mixing 2 or 3 primary colours.
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Server
Computer used for a specific task such as storing shared programs or files; also computers used for calculation intensive and time consuming large format colour printing.
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Sharpen
Improve the rendering of detail by increasing the local contrast of an image.
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Shelf Life
The period of time that a product will keep in good workable condition when stored in the original sealed packing under defined storage conditions.
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Silkscreen Printing
A printing technique involving the forced passage of a paint-like ink through a web or fabric stretched on a frame, to which a stencil has been applied, with the help of a rubber squeegee. The stencil openings determine the form and dimensions of the image.
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Silvering
Small bubbles with a silvery shine between a laminate and a substrate due to insufficient adhesion.
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Smoothing
Averaging values of a pixel with those of neighbouring pixels.
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Solvent Inks
Liquid component of ink that uses solvent to carry colourants. Solvent inks are more aggressive and affect the surface of the substrate; normally water resistant and more durable than aqueous inks. Solvents also have the benefit of softening up the media surface, which helps colour pigments to bond. They can print directly onto vinyl film or vinyl banner; also referred to as “true solvent” or “hot solvent”. As solvent printers emit Volatile Organic Compounds sites must be ventilated.
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Spectrophotometer
Device for measuring the relative intensities of the light and the colorimetric values of a digital print.
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Spooler
See ’Print Spooler’.
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Spot Colour
Special colours that are printed as solid blocks without combining with other colours.
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Spot White
White ink that is used as an independent colour for printing white text or graphics on a coloured surface or as block-out on a transparent or translucent media.
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Stiffness
The stiffness of a plastic or paper the force needed to bend a sheet to a defined angle. Stiffness together with thickness can affect the runnability of a printing media in the printer. Paper and polyester are normally stiffer than vinyl.
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Substrate
A term used to describe the material that a process is applied to. Also sometimes called the target surface and in the case of digital printing it is the media.
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Subtractive Colours
Cyan, Magenta and Yellow; transparent colours that are combined to reproduce all other colours; black is sometimes added to obtain true, “blacker” black. See ’CMYK’ and ’GCR’.
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Surfactant
A component in inkjet inks that reduces the surface tension of the liquid.
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Swath
A single pass of the printhead assembly over the substrate.
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Tensile Strength
Property that describes the strength of a material. Measured by the maximum force per unit width that can be applied to a sheet or strip before it breaks - the higher the tensile strength, the stronger the media.
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Thermal Inkjet
Printing process where ink is heated to boiling point and through expansion is then projected from the printing head onto the substrate. Thermal print heads are cheaper but need to be replaced more often than piezo heads. Canon, Encad and Hewlett-Packard are manufacturers of thermal inkjet printers.
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Thermal Transfer
Printing process where heat is used to transfer resin dyes from a carrier foil onto a substrate.
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TIFF
Tagged Image File Format (TIFF) is a file format for graphics suited for representing scanned images and other large bitmaps. TIFF is a neutral format designed for compatibility with all applications. TIFF was created specifically for storing greyscale images, and it is the standard format for scanned images such as photographs-now called TIFF/IT.
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Tiling
Describes the process of dividing very large images into smaller sections for ease of handling and printing.
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Topcoat
The ink receptive coating applied to the surface of vinyl or other printing substrates during the manufacturing process to ensure ink adhesion and prevent bleeding and dispersion. Particularly applied to substrates that are not ink receptive by themselves.
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Translucent
Diffuse transmission of light. No clear image contours can be seen.
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Transparent
Transmission of light or certain colours with no, or minimal diffusion or scattering.
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Tunnelling
Delamination in the shape of waves of straight tunnels due to insufficient adhesion or tensions in the substrate or laminate.
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TWAIN
Communication protocol between digital imaging devices (scanners, cameras etc.) and PCs.
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UV Curing Inks
Inks that cure and create a bond to the substrate through polymerisation effected by ultra-violet irradiation from lamps on either side of the printhead assembly; commonly found on flatbed printers.
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UV Filter
Laminate with added UV inhibitors that reduce a certain amount of UV light to prevent rapid fading of colourants.
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UV Inks
Inks containing pigments that resist fading under UV light and have longer outdoor durability.
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Vinyl
Self-adhesive PVC film, top-coated for aqueous inkjet printing, uncoated for solvent and ecosolvent printing.
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Viscosity
Measurable resistance to flow in fluid or semi-fluid substances; increases with decreasing temperature.
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VOC
Volatile Organic Compounds. Petroleum-derived chemicals used as carriers in solvent inks. They evaporate easily and are considered toxic.
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Volatile
Ingredient of an ink or an adhesive subject to evaporation at relatively low temperatures.
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Water Resistant
Property of a printed substrate coated to resist dissolution and decolourisation when sprayed with water.
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Waterfast
A printed image with colorants not easily dissolved by water.
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Waterproof
Substrate resisting dissolution and decolourisation when immersed into water.
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White Ink
Used to enhance an image and add contrast. Commonly used for printing on clear substrates and UV-curing printers.
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White Point
The lightest tone in an image.
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Wicking
Absorption of ink along the fibres of paper, also called spider web effect.
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